The Art of Change™ Blog

Our ActionCraft work with leadership teams adds a lasting spark to accelerate the challenging work of creating real social impact. We craft strategic stories that transform the way people understand, remember, and act upon key ideas.

This summer, Ken Hubbell collaborated with several customers to produce colorful graphics they are using to elevate well-being and economic opportunity, and to accelerate digital modernization. It is fun to create big things with remarkable leaders who are scaling. Here’s a snapshot.

Our ActionCraft work with leadership teams builds upon strategic drawings to capture the essential ideas and create a coherent framework from possibilities. This real-time feedback loop expands thinking by fusing fidelity to the messages or conversation with inspiring visual metaphors of the deeper, unstated potential. When we get it “right”, these experiences and images stand out as strategic stories that transform the way both planners and other partners understand and act upon the key ideas to produce impact. Often, these images are deployed as graphic roadmaps toward big goals.

In this portfolio summary, Ken Hubbell curated the Top Action Storyboards that, in each case, helped drive strategic action or positive downstream outcomes as teams used the graphics to communicate key messages (why “this” matters now), advance a consensus priority (how we’ll shape a congruent response), or generate deeper dialog with leaders (what this context means for us going forward?).

When my innovative brother Gary Hubbell decided to reshape his impact consulting practice as leadership masterclasses, he invited me to create an entire visual library to give spark and shareability to the concepts and ideas.

I created a Reframe 2 Thrive logo and thirty ink and color drawings that provide the visual playbook for the Getting Big Stuff Done leadership series.

At ActionCraft Company, we help change-makers expand their impact and open doors through visual strategy and storytelling. We get to facilitate — using live mural drawings and digital graphics — inspiring and actionable strategy roadmaps produced by leadership teams, like Hamilton Health Sciences Foundation (HHSF) in Canada. For more than a decade, with my business partner (and brother) Gary Hubbell, we have helped guide and visualize the Foundation’s philanthropic strategy aimed at increasing widespread community health through an integrated blanket of care. Foundation CEO Pearl Veenema (below) has been a champion for expanding intentional leadership development and integrated strategy.

At ActionCraft, we transform complex, leadership conversations and planning into full-color, inspired impact.
This spring, we’ve been using big visuals to support leaders in finding pivots to a better future, sharing a convincing message of change and new possibilities amidst the Covid crisis and loss, and redrawing their bold roadmaps for 2023 and beyond.

Working closely with G-Hub, Inc. on Conversation 2022, we helped Gary Hubbell visualize an intensive series of adaptive leadership retreats.

This illustrated animation celebrates the success of the Vail Health / EVBH coalition’s integrated health and wellness initiatives. The goal of this Eagle Valley Behavioral Health video is to share with the community, contributors, and partner organizations the robust success of EBVH across each of its eight integrated initiatives designed to improve health and well-being in their valley and to reduce any need for residents to travel long distances for appropriate behavioral care and services.