When my innovative brother Gary Hubbell decided to reshape his impact consulting practice as leadership masterclasses, he invited me to create an entire visual library to give spark and shareability to the concepts and ideas.
I created a Reframe 2 Thrive logo and thirty ink and color drawings that provide the visual playbook for the Getting Big Stuff Done leadership series.
Surfacing a powerful image to illustrate concepts like “intention,” “misleading ideas,” and “unlocking breakthroughs” starts with sketches and moves through multiple simplifying versions. These are included throughout the series in web stories, social messages, leadership white papers, and course content.
Creating a Coherent and Compelling Story
You can make your own stories of effective collaboration, innovation, or problem-solving more effective by establishing a convincing context and an underlying message about the change you’re seeking. For Gary’s Masterclass and his longer series “Eye on Abundance,” I created a common style and color family that supports the course intention of leadership breakthroughs and transformation.
Effective Graphics help People Reframe how they Think
In our strategic work with leaders in tech, health care, and philanthropy we often turn to illustrations to help groups identify and reframe the barriers to fresh ideas. For the Reframe 2 Thrive courses, I recast the idea rocket from our familiar notion of focusing on perceived obstacles as high barriers to change.
What are you trying to unlock or unleash in your organization? We can expand and enliven your strategy and collaboration sessions so they make greater impact.
