Western Leadership Conference 2018
The ActionCraft team captured insightful ideas and inspired pictures at an early October healthcare leadership conference that focused on the social determinants of health and the important integration of supports and data that are necessary to effectively transform the health outcomes for individuals.
We created a set of images that are collected into a digital ActionCraft Sketchbook to increase shared learning among a large network of health care and insurance leaders.
Here’s a sample that includes some cool design thinking and storytelling advice about ways to redesign the field from IDEO leader Tom Kelley. It is truly rewarding to add our artistry to highlight the amazing stories and innovative change strategies that were shared at this event. We love this work and are grateful to be invited to collaborate on tackling big gnarly challenges on the way to healthcare transformation.
Addressing the Social Determinants of Health
The way we live plays a large role in our health outcomes. These are the Social Determinants of Health (SDoH). We have to MOVE UPSTREAM to improve care, health and health equity.
Addressing patients’ health-related social needs (HRSNs) – like can the patient even get a ride to the doctor or have childcare so she can go to the doctor? - is not only necessary, it’s possible.
This requires more rigor - strategic, financial and operational. It is necessary for healthcare systems, plans and community partners to address logical barriers to impact HRSNs and the social determinants of health more broadly and at scale.
Creative Cures, Designing Healthcare for the Future
Redesigning a system or a product requires creative confidence, the notion that you have big ideas—a Natural Human Ability (everyone really has it even if deep down) and the Courage to Act! For IDEO, this confidence really means a way of understanding the world, making leaps, trusting your intuition, and chasing solutions you haven’t figured out yet.
Design Thinking is using the mindset that designers have been using for centuries.
Blend your technology with humanity: EMPATHY
Find Safe Ways to EXPERIMENT
Let go of your expertise and look at things with new, fresh eyes. Practice ‘squinting’ at not-yet-perfect ideas. Be open to possibility.
Leverage the Power of STORYTELLING
We used to believe that if you did not have data, you had bull. Data is hard to remember though. You have to wrap data in the right story. Blending storytelling with behavioral economics and “choice architecture” is required to make your message as “sticky” as an urban myth.
The Strategic Use of Technology to Increase Health Outcomes
Interoperability - Healthcare interoperability will continue to challenge businesses across the health sector. Devices that are generating data are growing constantly, fueled by financial necessity, increased consumer and patient engagement and the abiding need for innovation. Interoperability is about how we can get the data from the business side to the clinical side and vice versa. In the US system, where much of healthcare is for-profit and often privately held, there is no common incentive to share data. EPIC is the enemy of interoperability-only one export option.
Artificial Intelligence (AI) – Imaging is the most common use of AI – computers don’t’ get tired and hungry.
- EMR – chart review, coding, population health, social determinants
- Clinical Decision Support – triaging or patient management
There is a ton of money going into this space. There is a lot of noise in the market. As we collect more data it is hard to reduce the noise. AI is all about data. We see so many different applications of AI. Workflow or business model is why people adopt technology.
Blockchain is coming, but we have adaptability challenges. What format would it be stored in on a blockchain? We have to be able to write it, read it and curate data. It’s not binary. We may need private, public and hybrid blockchains.