How to Make Your Meetings Fresh and Meaningful

Ken HubbellActionCraft

In a fast-paced world, teams need to focus on a collective vision to be successful. Meetings are the typical way of bringing people together to take meaningful action, but the traditional meeting or conference just doesn’t cut it anymore.

Most meetings overwhelm people with data without giving them the tools to integrate that data into their strategy. Spreadsheets and long reports present information in a way that’s not easily retained, referenced, or shared. On top of all that, meetings fail to engage and energize people.

Graphic facilitation is a powerful way to help your team hear the story of their vision, see the story take shape, and take action to make it a reality. Here are the five ways that graphic facilitation makes your meetings fresh and meaningful.

Marla and Gary in Denver, 2005

University of Alaska, dashboard of strategic future priorities to support new philanthropy campaign

1. It lets people see the message.

Research shows that visual information is processed faster and retained more easily than verbal information, which explains why tools like infographics are so useful for comprehension.

Graphic facilitation takes that to a new level by creating a visual representation of your entire collective vision, including the challenges, milestones, and goals that lie ahead on the journey.

Unlike a report or a presentation, this visual is non-sequential, allowing your team to literally see the big picture of where your organization is going. Whenever people see this visual, they can be reminded of all the puzzle pieces that have to connect.

Instead of just seeing their own day-to-day work, they’ll remember how their work fits into the whole and approach the work with team spirit. They see the same visual and share the same vision with everyone.

Marla and Gary in Denver, 2005

Achieving the Dream 2018 Annual Conference, Keynote by U. S. Poet Laureate Richard Blanco describing his quest for a “home” in this busy world.

2. It summarizes the key takeaways.

Research shows that visual information is processed faster and retained more easily than verbal information, which explains why tools like infographics are so useful for comprehension.

Graphic facilitation takes that to a new level by creating a visual representation of your entire collective vision, including the challenges, milestones, and goals that lie ahead on the journey.

Unlike a report or a presentation, this visual is non-sequential, allowing your team to literally see the big picture of where your organization is going. Whenever people see this visual, they can be reminded of all the puzzle pieces that have to connect.

Instead of just seeing their own day-to-day work, they’ll remember how their work fits into the whole and approach the work with team spirit. They see the same visual and share the same vision with everyone.

Marla and Gary in Denver, 2005

Leadership roundtable participants complete storytelling reflection using Hubbell graphic recording of the core concepts.

3. It gets people’s attention.

Research shows that visual information is processed faster and retained more easily than verbal information, which explains why tools like infographics are so useful for comprehension.

Graphic facilitation takes that to a new level by creating a visual representation of your entire collective vision, including the challenges, milestones, and goals that lie ahead on the journey.

Unlike a report or a presentation, this visual is non-sequential, allowing your team to literally see the big picture of where your organization is going. Whenever people see this visual, they can be reminded of all the puzzle pieces that have to connect.

Instead of just seeing their own day-to-day work, they’ll remember how their work fits into the whole and approach the work with team spirit. They see the same visual and share the same vision with everyone.

Marla and Gary in Denver, 2005

Northwest Arkansas Technology Summit 2017, J. B. Hunt Chief Innovation Officer, Gary Dowdy, presentation on how firms navigate threats and opportunities with connected people across a connected world. Ken’s murals were included in the hallways during the conference.

4. It creates content that you can share easily.

Research shows that visual information is processed faster and retained more easily than verbal information, which explains why tools like infographics are so useful for comprehension.

Graphic facilitation takes that to a new level by creating a visual representation of your entire collective vision, including the challenges, milestones, and goals that lie ahead on the journey.

Unlike a report or a presentation, this visual is non-sequential, allowing your team to literally see the big picture of where your organization is going. Whenever people see this visual, they can be reminded of all the puzzle pieces that have to connect.

Instead of just seeing their own day-to-day work, they’ll remember how their work fits into the whole and approach the work with team spirit. They see the same visual and share the same vision with everyone.

Marla and Gary in Denver, 2005

Visual of integrated set of goals and strategies to improve community health in St. Paul, MN

5. It provides a memorable touchstone for attendees.

Research shows that visual information is processed faster and retained more easily than verbal information, which explains why tools like infographics are so useful for comprehension.

Graphic facilitation takes that to a new level by creating a visual representation of your entire collective vision, including the challenges, milestones, and goals that lie ahead on the journey.

Unlike a report or a presentation, this visual is non-sequential, allowing your team to literally see the big picture of where your organization is going. Whenever people see this visual, they can be reminded of all the puzzle pieces that have to connect.

Instead of just seeing their own day-to-day work, they’ll remember how their work fits into the whole and approach the work with team spirit. They see the same visual and share the same vision with everyone.

It’s time to take action.

When you change how people collaborate and help them stay focused on a clear roadmap to success, your team or association can take meaningful action. With graphic facilitation, you have a powerful tool to make meetings fresh and meaningful again. We’d love to help you do that.